PARTNERSHIP WITH ANHEUSER-BUSCH
CHESTER, Pa. (June 16, 2010) – Philadelphia Union has added brewing giant Anheuser-Busch to its list of Founding Corporate Partners, the club announced today. The integrated partnership provides Anheuser-Busch various marketing elements at the new PPL Park and in-market promotional rights.
“Anheuser-Busch has been a great sponsor of our League and our sport and we’re thrilled to now have them as a partner of Philadelphia Union,” said Philadelphia Union President Tom Veit.
In addition to securing branding rights at PPL Park and in-market promotional rights, Anheuser-Busch will also team up with the Union and Gretz Beer Company to implement the Good Sport Program, which promotes a positive atmosphere at the stadium by encouraging adult fans to drink responsibly and use a designated driver. Anheuser-Busch will promote the Good Sport program through the use of stadium signage, PSAs and an in-stadium designated driver sign-up booth.
“We are proud to be partners with Philadelphia Union and are excited to team with them and our local wholesaler, Gretz Beer Company, in implementing the Good Sport program at PPL Park this year,” said Brad Brown, senior director, sports marketing, Anheuser-Busch, Inc. “It’s all about having fun watching a great soccer match and we think the Good Sport program will enhance the experience for all of the Union fans.”
PPL Park is scheduled to open on June 27th, when the Union host the Seattle Sounders at 5:00 p.m.
ABOUT KEYSTONE SPORTS AND ENTERTAINMENT LLC
Keystone Sports and Entertainment, LLC, is the Philadelphia Union ownership group. It is comprised of Chairman and Chief Executive Officer of iStar Financial Jay Sugarman, CEO and Operating Partner Nick Sakiewicz, Christopher and Robert Buccini and David Pollin, founding partners of The Buccini/Pollin Group, Swarthmore Group’s Jim Nevels (Chairman) and Paula Mandle (CEO), and Philadelphia attorney William Doran. For more information about Philadelphia Union, visit www.philadelphiaunion.com.
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.9 percent share of U.S. beer sales to retailers. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.