Union & Reading United AC Partner

 

READING, Pa. (December 21, 2009) – Even before Philadelphia Union begin its inaugural Major League Soccer season in 2010, they’re already making their mark in the Greater Reading area. Today the MLS expansion club named Reading United AC (formerly Reading Rage) as their exclusive minor league affiliate in this region.

“As the Major League Soccer club in the region, we have a responsibility to help grow the game and teach our young supporters the proper way the game is played,” said Philadelphia Union Team Manager Peter Nowak. “Our Technical Staff will work closely with the coaches at YSC and Reading United AC to ensure everyone in the program has the best insights to the game we can provide.”

The precedent has already been established in Reading, which has proven to be a very good minor league sports market. For years, the Reading Phillies have enjoyed a mutually beneficial relationship with the two-time defending National League Champion Philadelphia Phillies. It is in the spirit of that relationship that Philadelphia Union and Reading United AC have joined forces now.

“As we enter our 15th year of minor league soccer here in Reading, we’re taking our game and our serious commitment to soccer in the region to another level,” reflected Reading United AC General Manager Art Auchenbach. “We are excited about our affiliation with Philadelphia Union on a multitude of levels. Of course, fielding a first rate club on the field remains our top priority. Our mission is to help train young players, while setting the standard for a local, club neutral program. And that is consistent with what Philadelphia Union is already doing.”

Collectively, this means a new era of growth and development for soccer throughout the area. One goal will be to groom young talent in Reading to prepare them to advance to Philadelphia Union and MLS.


“We are pleased things came together so seamlessly, with the leadership of Reading United AC,” said Philadelphia Union CEO & Operating Partner Nick Sakiewicz. “Our goals and aspirations, from the grass roots on up through our first team are very complementary. There’s a commonality of purpose, to do things right, on the pitch and off. We look forward to a long and successful partnership to help grow the game at all levels here in Berks County.”

Philadelphia Union will open the 2010 MLS season, with their first ever First Kick on March 25 in Seattle vs. Sounders FC in a match televised nationally on ESPN2 and ESPN Deportes. The club’s home opener will be April 10, as Philadelphia Union hosts D.C. United at Lincoln Financial Field.

For more information on Philadelphia Union, please visitwww.philadelphiaunion.com

ABOUT KEYSTONE SPORTS AND ENTERTAINMENT,LLC
Keystone Sports and Entertainment, LLC, is the Philadelphia Union ownership group. It is comprised of Chairman and Chief Executive Officer of iStar Financial Jay Sugarman, CEO and Operating Partner Nick Sakiewicz, Christopher and Robert Buccini and David Pollin, founding partners of the Buccini Polin Group, Swarthmore Group’s Jim Nevels (Chairman) and Paula Mandle (CEO), and Philadelphia attorney William Doran. For more information about Philadelphia Union, visit www.philadelphiaunion.com

ABOUT READING UNITED AC
Reading United A.C. (formerly Reading Rage) is the Greater Reading area’s premier minor league soccer team. Led by the ownership group of Berks Professional Sports, Inc. the club was founded in 1995 as the Reading Rage. As the club entered its 15th season a name, logo, and color change was made to better feature the ties to the local and state community as well as the soccer goals of the team and its partners. For more information, visitwww.readingunitedac.com or call 610-927-4474. 

ABOUT MAJOR LEAGUE SOCCER
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. MLS kicked off its 14th season on March 19, and will feature 15 teams each playing 30 regular season matches. They include Chicago Fire, Colorado Rapids, Chivas USA, Columbus Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas City Wizards, Los Angeles Galaxy, New York Red Bulls, New England Revolution, Real Salt Lake, San Jose Earthquakes, Toronto FC and, in its inaugural season, Seattle Sounders FC. Philadelphia Union will debut as an expansion team in 2010, while expansion teams in Vancouver and Portland will debut in 2011. For more information about MLS, log on to the League’s official website at www.MLSnet.com.