Tim McDermott joined the Philadelphia Union as Chief Business Officer on Jan. 27, 2016. He oversees all of the club’s business operations, including working closely with their USL team, Bethlehem Steel FC, who played their inaugural game in 2016, as well as the Philadelphia Union Academy.
Since joining the Union, McDermott’s efforts have been focused on increasing the brand strength, fan base, and revenue opportunities. McDermott launched the inaugural Fan Advisory Board, in an effort to provide fan feedback and input on a variety of topics to help create the best possible fan experience at Talen Energy Stadium and on official team broadcasts.
McDermott previously spent time with the Philadelphia 76ers, Philadelphia Eagles and Washington Capitals. For the Sixers, McDermott served as the Chief Marketing and Innovation Officer. While with the team, his strategy led to the enhancement of the team’s digital and data capabilities, the unveiling of a new brand identity and the transformation of the team’s game entertainment through one of the first permanent, state-of-the-art 3D court projection systems in the NBA.
McDermott also served as the Chief Marketing Officer at the Eagles. During his time, they were recognized by Forbes as the Fastest Growing Brand in Sports. McDermott helped launch the Eagles Tackling Breast Cancer Campaign in 2004, which has since grown into a league-wide initiative. McDermott also built a content strategy which generated the team’s highest-ever cumulative TV ratings and transitioned philadelphiaeagles.com into its own scalable network. During his tenure, Eagles Television Network was nominated for 28 Emmy Awards.
From 2006-09, McDermott led the Washington Capitals’ marketing and communications efforts. In his final season with the team, they sold out all 41 home games for the first time in franchise history. McDermott’s time in Washington was marked with record increases in attendance, television ratings, merchandise sales and web traffic.
In addition to his experience in professional sports, McDermott also spent several years with Comcast in New Media Development incubating new business ventures, such as multi-room DVR, voice activated remote control, and home controls, utilizing advanced technologies. Earlier in his career, he served as Assistant Director of Sales and Marketing for the San Diego Chargers, and began his career in Corporate Sponsorships with the Jacksonville Jaguars.
McDermott earned his MBA from Harvard and a bachelor’s degree from Cornell, where he was a three-year letter winner in football. In 2011, he was named 40 under 40 by the Philadelphia Business Journal. In 2014, he received the CMO Club Programmatic Marketing Award for demonstrated success using technology that leverages data science to increase the efficiency and effectiveness of digital marketing. His brother, Sean, is the Head Coach of the Buffalo Bills.