Media and Marketing Tour 2017

Behind the scenes at the MLS Media and Marketing Tour

Ever wonder how Major League Soccer produces video spots promoting national television matches on ESPN? Or the commercial in support of the Don't Cross The Line program? For that matter, how about the graphics you'll see on MLSsoccer.com or those used by Leaguewide partners featuring the biggest stars across MLS? It all goes down at the MLS Media and Marketing Tour, a two-day summit featuring League staff, broadcast partners and corporate partners, plenty of cameras, and a little bit of fun along the way.

The event has been held in Los Angeles in each of the past few seasons, and the 2017 version was no different. Representatives from each team convene at a hotel and cycle about through 20-some stations, a well-oiled machine of content capturing. There are stations for broadcast partners such as ESPN, FOX, and Univision, stations representing MLS departments such as video and social media, and stations representing League corporate partners.

Each station is a little different. Some will have players do traditional interviews about the upcoming season. Others toss in a little fun, a break from the routine video sit-down.

Philadelphia's two representatives this year were Richie Marquez and Alejandro Bedoya. For a glimpse behind the curtain at what each player experienced, check out the photo tour sampling of just a few of the stations below.

Sit-down interviews

A staple of the Media and Marketing Tour, Richie and Ale faced questions about Philadelphia's ride to the 2016 MLS Cup Playoffs and the upcoming season from many of the League's broadcast partners as well as a panel of media members.

Broadcast preparation

Ever watch a game and see a close-up shot of a player in a dramatically lit room that precedes a commercial break? Or how about the classic "turn to the camera with your hands folded" intro shot? Yup, those were recorded this week too, mostly with green screens, but sometimes with live special effects.

Promotional material

A few stations also involved Richie and Ale posing for the camera for promotional material to be used throughout the season, with the perfect lighting and effects to accompany them.

"Don't Cross The Line" video

Richie and Ale also participated in a commercial shoot for MLS WORKS and the "Don't Cross The Line" campaign, an anti-discriminatory platform.

Product modeling

Both players got the chance to model some new merchandise for the 2017 season.

A little fun

Some stations captured the guys having a little fun with breaks from the routine, including darts, foosball, getting scanned into FIFA 18, and even virtual reality.


Download the FREE MLS App

Follow the Union's scores, updates, highlights, analysis and more.