Philadelphia Union and Subaru of America Announce Stadium Naming Rights Partnership
Agreement is first of its kind globally for the automaker; Home of the Union and Union II to become Subaru Park
Philadelphia Union and Subaru of America, Inc. today announced a multi-year stadium naming rights partnership in a global first for the automaker. As a part of the partnership, the home of the Union will be named Subaru Park, an 18,500-seat sports and events destination in the greater Philadelphia area. Subaru will become the official and exclusive automotive partner of the Philadelphia Union. Additionally, the two companies have jointly made a commitment to the greater Philadelphia community that will produce a series of charitable programs as an extension of the Subaru Love Promise vision.
The agreement between the Union and Subaru marks the first time the leading automaker has entered into a partnership with a major league sports team, domestically and globally. Extending beyond a naming rights agreement, the core of the partnership is the development of community programs that enhance the greater Philadelphia community where both organizations are headquartered. The programs will benefit causes centered around youth soccer, pediatric cancer, pet adoption, and environmental sustainability.
At the center of the agreement is a commitment to the community through outreach programs as a part of the Subaru Love Promise company vision: