Theta Labs will be the presenting partnership of the Philadelphia Union’s official mobile app; featuring Theta EdgeCloud cutting-edge artificial intelligence
Philadelphia Union today announced a multi-year partnership with Theta Labs, the leading provider of decentralized cloud computing services specifically for artificial intelligence, media, and entertainment industries. As a part of the partnership, Theta Labs will be the presenting partner of the official Philadelphia Union app which is currently in development and planned to launch later this summer. The app will feature Theta Lab’s artificial intelligence assistant that will enhance fan’s gameday experience.
“Innovation is at the core of what we do at the Philadelphia Union, and this partnership with Theta Labs allows us to stay at the forefront,” said Charlie Slonaker, Chief Revenue Officer, Philadelphia Union. “We’re excited to launch the official Philadelphia Union app this summer, and by integrating Theta Labs’ AI Agent we’re able to take fan engagement to the next level. Supporters will be able to connect with the club through real-time insights, content, and interactive experiences, supporting our ongoing commitment to enhancing the fan experience and making the team more accessible than ever.”
Sports fans today expect more than just watching the game – they want to be part of it," said Mitch Liu, co-founder and CEO of Theta Labs. "By bringing AI and blockchain directly into the stadium experience, we're creating something that feels genuinely useful rather than just nice to have. When a Union fan can instantly get lineup changes, player stats, or find the shortest concession line through a simple AI agent, that's when technology actually improves the fan experience."
The AI assistant will serve as a digital companion for Union faithful, providing instant access to comprehensive team knowledge through sophisticated artificial intelligence. The conversational AI agent joins a new frontier in sports fan engagement, moving beyond traditional information delivery to create truly interactive experiences.
The new app’s presence will extend throughout Subaru Park in an innovative stadium-wide implementation. Every other seat will feature logos alongside QR codes, creating an easy pathway for fans to download the app and access the AI assistant, concierge and VIP service.
This collaboration reinforces Theta Labs' growing influence in professional sports technology, complementing existing partnerships with the MLS’s San Jose Earthquakes, NBA’s Houston Rockets, the Vegas Golden Knights and New Jersey Devils in the NHL, plus prominent esports organizations FlyQuest, Cloud9 and Evil Geniuses.
The AI agent transcends traditional FAQ systems by offering dynamic, contextual assistance:
- Matchday Assistance – Live updates, lineups, stats, parking, and venue information.
- Team & Player Insights – Player statistics, injury updates, historical data, and performance metrics.
- Fan Engagement – Interactive trivia, polls, fantasy soccer insights, and social interaction.
- Merchandise & Ticketing– Shop for last minute tickets, team gear, access discounts, and view behind-the-scenes content.
