CHESTER, Pa. (May 16, 2023) – Philadelphia Union today announced a new partnership agreement with Molson Coors Beverage Company, a renowned brewer and beverage company with a diverse range of popular brands. Under the partnership, Coors Light is the Official and Exclusive Domestic Beer Partner of the Philadelphia Union and Subaru Park. Coors Light is increasing its overall presence in soccer, also recently signing on as the Official beer of this summer’s Leagues Cup, a landmark tournament that will feature every team from Major League Soccer (MLS) and LIGA MX.
“Molson Coors recognizes the Philadelphia Union as a marquee MLS property. Coors Light is proud to directly support and associate with the Union’s rabid fanbase,” said Tom Henehan, Field Marketing Director for Molson Coors Beverage Company. “So when the games get heated, find a moment of Chill with a Coors Light at Subaru Park.”
“We're excited to welcome Molson Coors Beverage Company to the Union family,” said Charlie Slonaker, Chief Revenue Officer at the Philadelphia Union. “Their commitment to quality and creating unforgettable fan experiences aligns with what the Union stands for and furthers our dedication to providing top-tier products to our fans.”
Under the partnership, Subaru Park will open the Coors Light Corner on the Bridge Deck. Open to all fans, the standing-room-only space will offer ticket packages and Deck Party opportunities.
As part of the agreement, Molson Coors Beverage Company will be the presenting partner of the Philadelphia Union home match vs D.C. United on May 17, 2023, where the first 5000, 21+ fans, will receive Philadelphia Union and Coors Light co-branded headbands. Additionally, Molson Coors Beverage Company will also be the presenting partner of the Designated Driver Program at Subaru Park. Fans who sign up for the program at the Guest Services Window at Subaru Park will receive a complimentary soft drink.
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Trademark, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.
Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.