Michelob ULTRA will kick off Soccer Celebrations by hosting a UEFA Champions League watch party at Union Yards on Saturday, May 30, setting the tone for excitement of the tournament.
Fans are encouraged to stop by, catch the action, and take part in an interactive experience including a chance to win two tickets to an upcoming match in Philadelphia.
Fans can enter to win by testing their skills at the soccer Pop‑A‑Shot challenge located at Union Yards. The participant who records the highest point total by the end of the day will take home the prize.
The event is the first of many Soccer Celebration events, presented by Michelob ULTRA. The free, fan-focused experience iwill take over Union Yards throughout the summer’s global tournament, giving fans a place to come together and watch the world’s biggest matches. The series kicks off on Thursday, June 11 with live viewings of the opening FIFA World Cup 2026TM group-stage match between Mexico and South Africa (3 p.m. ET).
Throughout the tournament, Union Yards and Reaney Street will serve as a central gathering place for fans to enjoy a full slate of entertainment such as live music, special appearances, interactive games, giveaways, and more as well as live viewings of select FIFA World Cup 2026TM matches on a large LED screen.
Food and beverage offerings will be showcased with “Flavors of the Matchday,” a globally inspired rotating menu that brings the tastes of the competing nations to Chester, complemented by Michelob ULTRA as the featured beverage of Soccer Celebrations. An attendee highlight of Soccer Celebrations will be the Fan Activation Zone, powered by Associate Partners - Visit PA, Visit Delco, and Discover Lancaster, bringing the energy of regional pride to Union Yards. Fans can take part in interactive competitions and experiences along with a tournament-long fan challenge designed to fuel both club and country pride.
Soccer Celebration will be free to attend with advance registration. Fans interested in learning more information and getting their complimentary ticket through SeatGeek, the Philadelphia Union’s official ticketing partner, are encouraged to click HERE.
