Philadelphia Union today announced the launch of Soccer Celebration, presented by Michelob ULTRA. The free, fan-focused experience is set to take over Union Yards throughout the summer’s global tournament, giving fans a place to come together and watch the world’s biggest matches. The series kicks off on Thursday, June 11 with live viewings of the opening FIFA World Cup 2026TM group-stage match between Mexico and South Africa (3 p.m. ET).
Michelob ULTRA will hold a kickoff event at Union Yards on Saturday, May 30, setting the tone for the tournament. Fans are encouraged to stop by, catch the action, and take part in an interactive experience for a chance to win two tickets to one of this summer’s matches in Philadelphia. To enter, fans can test their skills at the Pop-A-Shot challenge at Union Yards, with the top scorer at the end of the day taking home the prize.
Throughout the tournament, Union Yards and Reaney Street will serve as a central gathering place for fans to enjoy a full slate of entertainment such as live music, special appearances, interactive games, giveaways, and more as well as live viewings of select FIFA World Cup 2026TM matches on a large LED screen.
Food and beverage offerings will be showcased with “Flavors of the Matchday,” a globally inspired rotating menu that brings the tastes of the competing nations to Chester, complemented by Michelob ULTRA as the featured beverage of Soccer Celebrations. An attendee highlight of Soccer Celebrations will be the Fan Activation Zone, powered by Associate Partners - Visit PA, Visit Delco, and Discover Lancaster, bringing the energy of regional pride to Union Yards. Fans can take part in interactive competitions and experiences along with a tournament-long fan challenge designed to fuel both club and country pride.
Featured FIFA World Cup 2026TM matchups include the tournament opener on June 11, as well as marquee showdowns featuring Union midfielder Danley Jean Jacques and the Haiti Men’s National Team, the U.S. Men’s National Team, and the Ivory Coast Men’s National Team, who will utilize the Union’s campus as their host training site.
Soccer Celebration will be free to attend with advance registration with parking available in Lots G and H.
Fans interested in getting their complimentary ticket through SeatGeek, the Philadelphia Union’s official ticketing partner, are encouraged to click the date they wish to attend below.
