Philadelphia Union announced today that the club has partnered with SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams and venues, for a multi-year deal which will see SeatGeek become the club's Official Ticketing Partner beginning with the 2026 season.
SeatGeek delivers a fully native, end-to-end platform that unifies every aspect of the event journey, enabling teams to operate efficiently while engaging fans in smarter, more meaningful ways. As part of the new deal, Philadelphia Union will use SeatGeek’spowerful box-office solution, Unify, to manage ticket inventory and deliver personalized experiences to Union fans using real-time insights and analytics. Fans visiting Subaru Park will enjoy an enhanced matchday experience through SeatGeek’s intuitive platform and features, including Rally—its signature event-day tool that transforms each ticket into a personalized concierge offering directions, exclusive merchandise access, and tailored event-day benefits for a seamless journey from arrival to the final whistle.
“At the Philadelphia Union, we're always looking for innovative ways to elevate the fan experience, and our partnership with SeatGeek does exactly that,” said Charlie Slonaker, Chief Revenue Officer at Philadelphia Union. “SeatGeek’s forward-thinking technology and shared commitment to putting fans first will not only streamline the ticketing process but also support the evolving needs of our organization as we continue to grow. We’re excited to work collaboratively to continue to enhance the game day experience at Subaru Park.”
Fans will also be able to easily explore the latest upgrades to Subaru Park—including premium seating options—through SeatGeek’sSeat Perks feature. By highlighting benefits like club access, food and beverage inclusion, and private entry, Seat Perks helps teams clearly communicate the value of each seat to drive stronger sell-through rates.
“Philadelphia Union saw an opportunity to reimagine what ticketing could mean for its fans—not just a transaction, but a more connected, seamless experience,” said Jeff Ianello, EVP of North American Sales at SeatGeek. “The organization was looking to push boundaries, and that kind of ambition is what we’re built for. It’s been a true collaboration from the beginning, and we’re looking forward to what’s ahead.”
Additionally, as the Official Ticketing Partner, SeatGeek will further enhance the matchday experience with an exciting fan promotion where a fan with standing room tickets will be upgraded to VIP seating. Fans can also expect to see SeatGeek branding throughout the stadium and activation on Subaru Park’s Plaza during match days.
SeatGeek’s partnership with Philadelphia Union expands the company’s MLS roster to nine teams—nearly one-third of the league. In addition to clubs within the MLS, SeatGeek also partners with multiple clubs within the National Women’s Soccer League (NWSL) and 20 clubs within the United Soccer League (USL). Across the pond, the company works with nearly half of the English Premier League (EPL) and the EFL Championship. Beyond soccer, SeatGeek serves as the ticketing partner for top-tier organizations across sports and entertainment, including NFL, NBA, and NHL teams, along with league-wide partnerships such as Major League Baseball.
