Philadelphia Union today announced the creation of the Union Ale House, a newly designed in-stadium beer garden fan destination. The Union Ale House, set to debut tomorrow during the Union’s home opener against Toronto FC at Talen Energy Stadium, is comprised of six new partners: Yards, Modelo, Victory, Heineken, Sterling Pig and Yuengling.
A celebration of extraordinary beers from around the world and around the corner, the Union Ale House will enhance the fan experience for supporters 21-and-over at Talen Energy Stadium this season and beyond.
“We are excited to bring these six fantastic beer brands together and welcome them aboard as Proud Partners of the Philadelphia Union,” said Jean-Paul Dardenne, Senior Vice President, Corporate Partnerships for the Philadelphia Union. “We believe that the Union Ale House will be a well-received spot for our supporters to gather during matches and we can’t wait to debut it during our home opener tomorrow afternoon.”
The Union Ale House will be located on the deck above sections 103 and 104 at Talen Energy Stadium. There are two additional locations of Union Ale House: one on the main concourse and another on the Toyota Plaza.
All six beer brands become proud partners of the Philadelphia Union and Talen Energy Stadium as of the 2017 season. Additional elements of the partnership include in-stadium marketing and branding at concession stands, Talen Energy Stadium television monitors and fascia/field LED branding.
The Union return to Talen Energy Stadium for their 2017 home opener tomorrow, Saturday, March 11 against Toronto FC (4:30 p.m. ET). In addition to Season Tickets, fans can now purchase Partial Plans and Group Tickets for all Philadelphia Union matches at Talen Energy Stadium. For the first time, the Union will be offering a Fully Flex 9 Game Plan where fans can select their games along with a Tiered Flex 5 Game plan. Fans can purchase or find out more info by visiting PhiladelphiaUnion.com/tickets or calling 1-877-21-UNION.