Philadelphia Union has announced it has formed new multi-year corporate partnerships for the 2015 season with Dogfish Head Brewery, Musselman’s and Delaware Express.
“We are thrilled to welcome Dogfish Head Brewery, Mussleman’s Applesauce, and Delaware Express to the Philadelphia Union family,” said Philadelphia Union CEO and operating partner Nick Sakiewicz. “On behalf of the entire organization, we pledge our continued commitment to forming world-class partnerships strategically designed to deliver exceptional value with companies and brands that authentically resonate with the best fans in all of soccer.”
Dogfish Head Brewery will introduce Philadelphia Union fans to a new destination beer garden at PPL Park in 2015. Additional partnership elements include: in-stadium branding and entitlement of the “Off-centered Fan of the Match,” where one lucky fan at each home game will win a Union/Dogfish Head prize pack.
“When we set out to reach passionate craft beer fans in south eastern Pennsylvania and Northern Delaware, we thought it made sense to start with some of the most passionate sports fans and that led us to a partnership with the Philadelphia Union,” said Neal Stewart, Dogfish Head Brewery Vice President of Marketing. “We’re looking forward to a great season of celebrating the best fans in Major League Soccer.”
Knouse Foods flagship product, Musselman’s, will become the Official Applesauce of Philadelphia Union, PPL Park and Eastern Pennsylvania Youth Soccer. In 2015, Philadelphia Union will offer a nutritious alternative in stadium concessions at PPL Park with healthy and delicious Musselman’s applesauce. The partnership also includes entitlement of the Union’s game day Birthday Celebration, in-stadium branding and youth soccer centric programming.
“Musselman’s is proud to become the Official Applesauce of the Philadelphia Union, PPL Park and Eastern Pennsylvania Youth Soccer,” said Bob Fisher, Vice President of Marketing at Knouse Foods. “Helping parents and kids find a way to stay healthy and spend time together is a key goal of Musselman’s. The Philadelphia Union share these core family values, so it was a natural fit to pair our two brands together.”
Delaware Express will be a proud partner of the Philadelphia Union and PPL Park and will provide the game day shuttle from the Chester Transportation center to PPL Park. Delaware Express will also be the preferred bus transportation for visiting MLS teams.
“Delaware Express looks forward to providing transportation for visiting clubs and the Philadelphia Union fan base and youth organizations,” said Gerry Frenze, owner of Delaware Express. “Philadelphia Union has a strong fan base and a beautiful stadium and we consider it to be a great privilege and opportunity to network within their partnership group.
About Dogfish Head Craft Brewery
Dogfish Head makes off-centered ales for off-centered people. Since 1995, Dogfish has brewed with nonstandard ingredients such as raisins, chicory, maple syrup and grapes, changing the way people think about beer. Dogfish believes beer can have as much flavor, complexity, diversity, food-compatibility and ageability as the world’s finest wines. To discover your favorite off-centered ale, visit www.dogfish.com.
About Knouse Foods and Musselman’s
Musselman’s is one of the leading brands of Knouse Foods, an established grower-owned, fruit processing cooperative with more than 60 years of history providing the best fruit products. For more information, visit http://www.musselmans.com.