Union Debut Innovative Seat Selector

CHESTER, Pa. (October 15, 2009) -- Philadelphia Union announces a groundbreaking new partnership with IOMEDIA that will allow fans and sponsors to select seats, suites and signage like never before. The Virtual Venue is the most interactive fan tool in the entire world of sports, taking users from the virtual stadium to integrated ticketing checkout faster and more efficiently than ever.

Not only will this state-of-the-art online destination provide excitement and convenience for fans and consumers, but it will add an in-venue game-day feel, that is second only to actually standing in the building. IOMEDIA recently worked with Major League Baseball’s New York Yankees on their online 3D seating application and has continued to develop the virtual venue technology to create a truly next generation offering which will initially debut with Philadelphia Union. 

The virtual seat selector shows a full 360-degree view from seats and various stadium locations, while giving consumers the most up-to-date information available. Users receive the latest feedback on section demographics via an interactive poll given to those who already purchased seats in that section. Integrated 3D photorealistic illustrations and HD animation will also show how sun and shade affect each seat and suite’s view. Additionally, sponsors and advertisers will have the ability to select the most prominent locations for advertisements and signage. 

“From the beginning, we’ve tried to create a fan experience like no other,” said Philadelphia Union Team President Tom Veit. “Through a targeted questionnaire, fans can determine which section to select, to ensure they will find fellow fans committed to a similar game-day experience. With demand for season tickets so high, we were focused on creating a way for fans to get the most information possible, to enable them to make the right choice, first time out.

“We call this ‘immersive brand extension’ and we believe it is the next generation online community,” said IOMEDIA Executive Vice President, Steven Korian. “The Virtual Venue will provide fans and corporate partners real value in the form of gaming, entertainment, incentives, team and franchise information, participation and more. We are giving customers information and benefits they desire in a form they appreciate.”

Philadelphia Union also announces it will cap season tickets at 12,000. Based on a variety of factors, including stadium capacity and Philadelphia Union’s commitment to make group tickets available to youth soccer and various other groups, the cap will ensure that a limited number of individual game tickets will be available. While seats in the Midfield sections of Union Field have already been spoken for based on the preferred price levels selected by Founding Members, there are still a few hundred Club seat tickets remaining, so all prospective buyers are encouraged to act fast.

Philadelphia Union will launch the Virtual Venue this fall.

Philadelphia Union’s first ever First Kick will be March 25, 2010 vs. Seattle at the Sounders’ Qwest Field. The club’s home opener vs. D.C. United will be April 10, 2010.

Keystone Sports and Entertainment, LLC, is the Philadelphia Union ownership group. It is comprised of Chairman and Chief Executive Officer of iStar Financial Jay Sugarman, CEO and Operating Partner Nick Sakiewicz, Christopher and Robert Buccini and David Pollin, founding partners of the Buccini Pollin Group, Swarthmore Group Chairman Jim Nevels, and Philadelphia attorney William Doran. For more information about Philadelphia Union, visit

Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. MLS kicked off its 14th season on March 19, and will feature 15 teams each playing 30 regular season matches. They include Chicago Fire, Colorado Rapids, Chivas USA, Columbus Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas City Wizards, Los Angeles Galaxy, New York Red Bulls, New England Revolution, Real Salt Lake, San Jose Earthquakes, Toronto FC and, in its inaugural season, Seattle Sounders FC. Philadelphia Union will debut as an expansion team in 2010, while expansion teams in Vancouver and Portland will debut in 2011. For more information about MLS, log on to the League’s official website at

IOMEDIA is a creative agency focused on the bigger picture-strategy, concept and execution of extraordinary digital visuals and brand-centric media experiences. For the past 12 years, IOMEDIA has offered a diverse outlook answering complex marketing challenges with inspired concepts, campaigns and media productions. With a full in-house compliment of creative and technology teams, IOMEDIA executes on your total marketing or advertising needs. For more information about IOMEDIA, visit

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