On his show Last Week Tonight on Sunday night, John Oliver told the story of the Bolivian Zebras. In the Bolivian city of La Paz, citizens dress up in zebra costumes to control traffic and combat the country's high traffic collision rate. The program, which has been in place since 2010, has resulted in lower traffic collisions, as well as created community celebrities. These zebras have strict guidelines, such as never being able to remove the head of the costume when out in public.
At the end of his story, Oliver released a 25 minute video of a Bolivian Zebra in front of a green screen, with a call for viewers to create their own videos with the zebra, while also adding the "#JustForZebras." The Union decided to create one of those videos.