Just like the Union, the term "jawn" is entirely unique to Philadelphia. Philadelphians know exactly what a jawn is, which is, literally whatever you want it to be. And when non-natives hear "jawn," there are immediately questions.
The Union are introducing the "Jawn of the Week," which will shine a light on something from the week worth embracing and promoting. This week's Jawn of the Week is nice tweets, courtesy of Craig from Twitter.
@PhilaUnion God bless you social media intern— Craig (@lopezzzz) April 20, 2017
While we appreciate the sentiment, Craig, we do in fact have a social media manager running the account.
I'll stick to my day job... pic.twitter.com/8b5rjpJJRi— Philadelphia Union (@PhilaUnion) April 11, 2017